So...Exactly How Do You Use "Magnetic Sponsoring" To Build YOUR MLM Business??

Okay, let’s see if I can shed some light here on an issue that I see a lot of new marketers grapple with: How to go about implementing Magnetic Sponsoring into their MLM business. Maybe you are one of them.

Maybe you have just completed the Magnetic Sponsoring course and you’re completely blown away by its concepts – it’s hit you at a gut level…everything Mike Dillard talks about makes perfect sense to you... maybe you even feel like I did after first reading it -- “wow…everything I’ve been taught about building my MLM business up until now is actually dead wrong!” -- but you’re still sitting there going “now what?”

You’re overwhelmed, confused, you need clear directions. You know that having read the Magnetic Sponsoring course doesn’t automatically turn you into a lead magnet…you know you have to take action on what you’ve learned, you’re just not exactly sure how.

And that’s perfectly okay…you are in good company. So take a breath. Go get some fresh air. Take a cold shower. Whatever you need to do to regain your senses.

Magnetic Sponsoring Is "Heavy Duty" For Sure

But now, let’s move on…

As someone who has enjoyed great success implementing Magnetic Sponsoring into my business, I’d like to see if I can help you out a little. In fact, I'd like break it down into three different ‘calls to action’, which will hopefully give you something practical to start with --

1. Building You Inc.

2. Marketing the MS course alongside marketing yourself.

3. Using a marketing system to leverage your efforts.

Point # 1. First, real quick, let's do a recap of the basics because this is soooo important: If you’ve read Magnetic Sponsoring you know that the concept of building You Inc. is the foundation everything else rests on:

In the course Mike talks about the fact that your MLM business actually has nothing to do with your company because people don’t join companies; they join other people...or more specifically, they join leaders. Therfore you need to invest in yourself and your own education, continuously giving value to others and positioning yourself as a leader and an expert within your field.

Your task is to solve other people’s problems. When you approach your potential customer from a place of expertise instead of a place of need, you will attract them instead of scaring them away. Whether you’ve made any money yet in your MLM business is irrelevant. What matters is that you’ve got the answers to the questions your prospects are asking.

And your education never stops. The more value you add to yourself, the better of a resource you become to your prospects and the more magnetically attracted to you they will be.

So Go Find A Need And Fill It

Okay, let’s get real practical here for a minute...

If marketing is about identifying somebody’s problem and providing them with the solution, well, then you have got to determine what the problem is and how it can be solved (whether the problem is a lack of leads, good nutrition, financial stability or whatever), which means you’ve got to know exactly what your target market is and how to reach it.

So, when you’ve finished Magnetic Sponsoring, I recommend going to Mike Dillard’s “MLM Traffic Formula”. Here you'll learn how to use landing pages to “capture” the names and emails of your prospects in return for some valuable info that you will offer them completely free of charge (abiding by the principle of “value first”).

MLM TF will teach you how to continue building your “list” (i.e. the names and contact info for your prospective future MLM business partners) while establishing rapport with them through a series of personalized auto responders... Because your ultimate purpose here is to...

Develop Long-Term Relationships

Remember, only a very small percentage of your web site visitors will come in and join you in your MLM business right off the bat, but if you give enough value, if you leave enough of an impression on their mind, (which is part of what your auto responders are for), they will come back to you when time is right for them.

Point # 2. While marketing yourself this way, you’ll want to also market Magnetic Sponsoring as an affiliate. Not only can this quickly put some cash in your pocket but it will also help you connect with likeminded people.

It’s the idea of the funded proposal that Mike talks about in Magnetic Sponsoring: you sell your prospect something of great value at a very resonable price (i.e. the Magnetic Sponsoring course), which not only helps offset your advertising costs but also makes it a lot easier for you to turn your customers into MLM distributors/reps later on because now they’ve done business with you and they know that you deliver.

In fact they know you over-deliver...

Point # 3. Last but not least: You’ve got to have an effective marketing system in place. Your task as a marketer is…yeah you guess it…marketing! :-) There is no such thing as a product that sells itself. Your success in this industry hinges on your ability to MOVE your products – that is, to get your MLM products into the hands of paying customers. As a marketer, this is where you have got to focus your time and your effort.

So...if your company doesn’t provide you with an effective, leveraged, automated system, go find one that does. One that’s got the capture pages, auto responders, websites, sales funnel -- everything you need to instantly hit the ground running.

Remember, as Mike so rightly teaches in Magnetic Sponsoring, in addition to buying you as a leader --

It’s Your System Your Prospects Will Ultimately Buy

Why? Because it is your system (and not your vitamins, potions or lotions) that is going to help your new reps build their businesses…!

When you have the right system in place, you and your downline distributors can focus your attention on 1) generating MLM leads (i.e. brining traffic to the system, and, 2) continuing to add value to yourselves...which really are two sides of same coin since the more valuable you become in the market place, the more prospects you will attract as a result.

-LB

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